Quick answer · Updated May 2026
How long do Rebrandly links last?
Rebrandly links last indefinitely while two conditions are true: your account is active, and the link is inside your current plan's cap. There is no built-in expiration timer. Downgrades and account deletion are what actually kill links.
The 30-second version
- ✓Active paid account: links work as long as you keep paying.
- ✓Free plan: 500-link cap, all 500 stay live forever (no TTL).
- −Downgrade to a smaller plan: links over the new cap stop resolving.
- −Account deleted: every link goes 404. No long grace period.
- −Custom domain removed: every link on that domain dies the moment DNS flips.
Lifespan by Rebrandly plan
| Plan | Link quota | Lifespan | Watch out for |
|---|---|---|---|
| Free | 500 branded links total | Active forever while account stays open | Hit 500 → cannot create new ones. Existing ones keep redirecting. |
| Starter ($13/mo) | 5,000 branded links | Active while subscription is paid | Downgrade to free with 600 links: ~100 over cap stop resolving. |
| Pro ($39/mo) | 15,000 branded links + custom domains | Active while subscription is paid | Custom-domain links break instantly if you remove the domain. |
| Account cancelled | — | Links stop resolving once the account is fully deleted | Grace period varies; budget for migration before you cancel. |
Based on Rebrandly's public pricing and TOS, May 2026.
How Rebrandly compares on link permanence
| Tool | Links last forever? | After cancel | After downgrade |
|---|---|---|---|
| Rebrandly | Yes, while account active and link within plan cap. | Links die when account is deleted. | Links over the new tier's cap stop resolving. |
| Bitly | Yes, while account exists. | Deleting the account kills all redirects. | Older free-plan links remain; new ones obey current caps. |
| Visib | Yes, on every plan including free. | Links stay live for 90 days after cancel as a safety net. | No per-link cap — downgrades never break existing links. |
If link permanence matters
Want links that never get killed by a downgrade?
Visib has no per-link cap, so dropping to free never breaks an existing link. Cancellation triggers a 90-day grace period instead of an immediate cut. Plus you get a CTA overlay on top of every link, so the click drives traffic back to you.
Common questions
Do Rebrandly links expire automatically?
No. Rebrandly does not set a TTL on the link itself. The link stays live as long as your account is active and the link is inside your current plan's cap. There is no built-in expiration date on standard branded links.
What happens to Rebrandly links if I cancel my account?
Once the account is fully deleted, the redirect stops resolving. Visitors hit a 404 / dead-link page. Rebrandly does not guarantee an indefinite grace period, so export your link list (CSV) and migrate before you close the account.
Do Rebrandly free plan links expire?
No. Free-plan links are permanent while the account is active. The catch is the 500-link cap: once you hit it, you cannot create more, but the existing links keep working.
What if I downgrade from a paid plan to free?
Rebrandly counts your existing links against the new tier's cap. Anything over 500 (the free cap) stops resolving. Custom-domain links break if you also drop the custom-domain feature, since the lower tiers do not host them.
Are there any URL shorteners with truly permanent links?
“Permanent” always depends on the company staying alive. That said, services that do not impose per-link caps (so downgrades never kill links) give you the best survival odds. Visib does this on every plan and adds a 90-day grace period after cancellation.
How can I migrate Rebrandly links somewhere else?
Export your link list from the Rebrandly dashboard (CSV with original URL + slug). Recreate the slugs on the new tool. If you used a custom domain, point the CNAME to the new provider — once DNS propagates the old short links resolve through the new service.