For marketers · Updated October 2026
Link preview: custom Open Graph on every branded short link
A link preview is the card before the click: image, title, and one line. Visib stores custom Open Graph fields on each vlink so your short URL can show the card you want when the link is pasted into feeds and chats, independent of the destination page defaults.
What Visib controls on the short URL
Each vlink has three Open Graph fields in the dashboard: OG Title, OG Description, and OG Image. Social crawlers that request your Visib short link read those tags from Visib. People who open a plain redirect link go straight to the destination. Links with a CTA overlay use the same saved tags for sharing.
On create, Visib copies the destination's tags automatically when it can fetch them. In the editor you can Re-fetch from URL, type overrides, or upload an image file (JPEG, PNG, WebP, or GIF, max 5MB). Visib does not resize or crop uploads.
The product story behind static cards is in the custom social preview article. Organizing many links in one workspace is covered on the link management tool page.
Share cards on LinkedIn, X, WhatsApp, and Slack
When the default unfurl is wrong on LinkedIn, X, WhatsApp, or Slack, you want the short URL to serve your own og:title, og:description, and og:image. Visib detects common social bots (including LinkedInBot, Twitterbot, WhatsApp, Slackbot, and others) and serves the fields saved on your vlink.
A Slack unfurl or an X post can show your headline and art even when the long destination URL would pull a different crop. Visib does not guarantee instant updates on every network after you edit a field; platforms cache cards and offer inspector tools when you need a fresh scrape.
Pair custom cards with branded hostnames via the custom domain URL shortener and measure opens with the link click tracker.
How to set custom Open Graph tags in Visib
Follow these steps when you need to preview a link card before a launch, or when you want to check how the card looks before your audience sees it in a feed.
- Sign in on a paid plan
Open Visib and sign in with Google or email. Choose Starter (9 €/mo) or Business (19 €/mo). Both include the vlink editor with Social Preview (OG Tags). New accounts need an active subscription before creating links.
- Create a vlink with your destination URL
In the dashboard, create a vlink and paste the page you plan to share. On create, Visib copies the destination Open Graph title, description, and image onto the link when it can fetch them.
- Edit Social Preview (OG Tags)
Open the vlink editor and expand Social Preview (OG Tags). Set a custom OG title, description, and image for this short link. Use Re-fetch from URL to copy the destination tags again, or upload your own image (JPEG, PNG, WebP, or GIF, up to 5MB).
- Save, copy the short URL, and share
Save the vlink and copy the short URL on visib.link or on a verified custom domain. When someone pastes that URL into LinkedIn, X, WhatsApp, Slack, or similar apps, their crawler reads the tags you saved on the Visib link, not only the destination page defaults.
Plans with Social Preview in the vlink editor
- ✓Starter (9 €/mo): 10 vlinks, 1 custom domain, Social Preview (OG Tags) on each link, click analytics, UTM builder
- ✓Business (19 €/mo): unlimited links, 5 custom domains, unlimited CTAs, snapshots, custom slugs, no Visib badge on CTAs
See Visib features, the custom domain setup guide, and plan prices on the pricing section. All plans are paid.
Common questions
What is a link preview?
A link preview is the card people see before they tap: an image, a title, and a short description. Apps and social networks build that card from Open Graph tags on the URL you paste. Visib lets each branded short link (vlink) carry its own og:title, og:description, and og:image so the share card can differ from the destination page defaults.
How do you preview a link before sharing?
In the Visib vlink editor, expand Social Preview (OG Tags). The panel shows a mock card with your OG title, description, and image. Edit the three fields, upload a picture, or Re-fetch from URL to copy tags from the destination. Save the vlink, then paste the short URL into your post composer or use each network's post inspector if you need to confirm how a cached card looks.
What is a custom link preview or rich link preview in Visib?
A custom link preview means the short URL serves Open Graph fields you chose: title, description, and a large image card when an image is set. Visib stores those three fields on the vlink. That is a rich link preview in practice: one static card per link, not a template that renders a new image for every page on a site.
How does a LinkedIn link preview work with Visib?
LinkedIn's crawler requests your shared URL. Visib detects common social crawlers (including LinkedInBot) and returns the og:title, og:description, and og:image saved on that vlink. If the link has no CTA, humans still redirect to the destination, but the crawler can read your custom tags first. LinkedIn may cache an older card until you use LinkedIn's Post Inspector to refresh it.
How does X (Twitter) show a card for my Visib short URL?
X reads Open Graph tags like other networks. Visib detects Twitterbot and serves the og:title, og:description, and og:image saved on your vlink, with twitter:card set to summary_large_image when an image is present. Paste the short URL into a post to see that card. If you change fields on the link, X may keep showing the old card on earlier posts until its cache refreshes.
Does WhatsApp show a WhatsApp link preview from Visib?
WhatsApp fetches Open Graph tags when someone sends a URL. Visib serves the custom OG fields on your short link to WhatsApp's crawler along with other bots such as Slackbot and Facebook's crawler. The preview is the three fields you saved; it does not change per recipient on that link.
Do social platforms cache link previews?
Yes. After you change OG image or text on a vlink, some networks keep showing an older card for a while. Re-fetch from URL in Visib only re-reads the destination into your three fields; it does not clear a platform cache. When you need a fresh scrape, use each network's debugging or inspector tool (for example Facebook Sharing Debugger or LinkedIn Post Inspector).
What does Visib cost for custom social previews?
Social Preview (OG Tags) is in the vlink editor on paid plans. Starter is 9 €/mo: 10 vlinks, one custom domain, click analytics, UTM builder, and the Chrome extension. Business is 19 €/mo: unlimited links, five custom domains, unlimited CTAs, snapshots, custom slugs, and no Visib badge on overlays. All plans are paid.
Related reading
Set your share card before you publish
Starter 9 €/mo. Custom OG fields on every vlink you publish.